For Sellers

CMA, Comparative Market Analysis

I help my clients to value their property through a thorough CMA, Comparative Market Analysis reports using current listing price data and past sold comparable property sales.

Search Assistance to Understand the Market

It’s important that I help you to search the listings on our site to learn about currently listed similar homes in your area. Only by knowing the competition can you make improvements and set a competitive listing price.

A Marketing Plan that Works

I have perfected a marketing plan for every type of property in the Cotati, Napa, Novato, Petaluma, Rohnert Park, San Rafael, Santa Rosa, Sebastopol, Sonoma, and Windsor real estate markets. Some things work better in some areas and price ranges than others. I’ll show you a specific plan for your property.

Thorough and Objective Home Evaluation

I consider it my obligation to help you to thoroughly and objectively evaluate your home’s condition and features to properly assess how it competes in the current market.

Proper List Pricing

A property that isn’t priced well will either leave money on the table for our sellers or cause the property to linger on the market. I do thorough CMA reports to help my sellers value their properties with realistic market expectations.

Market Updates

Markets don’t just change monthly, they change daily in many instances. As new listings come on the market and others sell, the supply/demand ratio changes and your price may need to be adjusted. I provide you with regular market updates to keep you in the loop.

Price Negotiations

I do the marketing and property valuation process well, and that means you’ll be seeing a buyer with a contract soon. I am with you every step of the way in the contract price negotiations and will work to get you the top price possible with the fewest concessions.

Inspections & Repair Negotiations

The negotiations rarely end with the price however. Once the buyer completes their inspection and document examination processes, they often object to things discovered and request corrective action that involves expense to the seller. I’m here to work with you every step of the way and help you to keep the deal alive without “giving up the farm.”

Contract to Closing Process

There are more than 50 tasks, objectives and deliveries involved in taking a seller side transaction from contract through a successful closing. I’m on top of all of them to make sure you leave the closing table with a check to move on with life.